About Us

Gray was developed in the late 1990s in pursuit of improving the quality and aerodynamics of carbon racing wheels. The name was in honor of my late uncle, Clifford Gray. His inspiration and dedication was instrumental to my 15 year stint as a professional cyclist and triathlete. Growing up, I didn’t lack motivation or training volume, but I was short on money and opportunity. I needed help getting to the races that would later provide the results needed to make a living in the sport. My uncle supported me when I needed it most, constantly flying out to see me race around the world. He was there for me. Gray is a brand built around that guiding principle of “being there for you.” That’s why we strive to offer the best products, the best service, and the best price in cycling.

 

In the late 1990s, I ran into an old friend from the 7/11 cycling team, who had established himself in Taiwan producing nearly every major cycling brand’s carbon bikes and wheels. He offered to help me develop and engineer new and better products based on our joint experience with high performance cycling. At that time, most brands were not engaging their sponsored athletes in product development. We quickly found ways to improve on both design, materials, aerodynamics and weight. It is this athlete-developer relationship that has, and continues to, make us stand out from other brands.

Today, Gray Cycling is on a passionate journey to make you a better rider by offering cycling technology that is both original and innovative. I hope you benefit and enjoy our products as much as we do here at Gray.

- Stefan Laursen, Founder

 

Clifford Gray and myself, Mammoth Lake Triathlon ca.1987